Have you ever jumped to a conclusion about a product and then spotted more evidence to confirm your belief? That is the magic (or mischief) of confirmation bias. In this article, you will discover how confirmation bias shapes what people…
Have you ever bought a product just because everyone else seemed to have it? Or joined a trend because you didn’t want to feel left out? These are fun questions to ask because the answers often highlight how powerfully we…
Have you ever wondered why certain products stand out in your memory while others fade away? Or why you often recall the first item you noticed on a page and the last product you scrolled past? If these questions spark…
Have you ever wondered why that first price you see can make every other deal feel either like a steal or a rip-off? That’s the magic of the anchoring effect at work! By the time you finish reading this article,…
